1. What is search engine optimization and relevance?
Search engine will "read"
your website and determine it's main theme and how relevant
it's content is to this theme. If a search engine decides
your website represents your main theme in a worthy fashion
it will be considered relevant and given a good rank =
position in the search results.
So, what is SEO?
Search engine optimization (SEO) is the
art and science of making your website as relevant as
possible to the theme you want to represent and it’s
relevance to your potential user. Simply, the more relevant
your page is, the higher your rankings are.
2. How do you improve page relevance
(and therefore search engine rankings)?
e•gym
will analyse your website through the eyes of the major
search engines (which produce 95% of the world search
engine traffic), while checking how relevant it is.
At the same time we'll help you to balance
your site so it is neither under-optimized nor over-optimized.
The former may get your site lost among hundreds of thousands
of others while the latter could get your site penalized
or worse – banned from the search engine.
3. What recommendations do you
get as an e•gym
member?
After analyzing your website and optionally
comparing it to your highly ranked competitors, we will
create the following reports as part of your membership
services:
Optimization advice and analysis
You will receive plain-English advice
on improving your web pages. Plus the advanced analysis
containing detailed info on over 130 parameters on your
page which affect your rankings.
Density analysis report
A breakdown on density of phrases used
on your page helps you see the keywords and phrases your
page is optimised for.
SE view report
A report which displays your page the
way search engines actually view it – you can see
the areas 'visible' to a variety of search engines and
will help you understand where you can apply optimization
on your page.
Website optimisation analysis and tune-up
is a part of all e•gym
membership plans.
